Privacy statement & site conditions

Privacy declaration

This Privacy Statement applies to Milk Gems including associated websites and trade names such as Mother Milk Jewelery and Mother Milk Jewelery and all services, products, applications and tools offered by Milk Gems. Milk Gems cares about your privacy. We therefore only process data that we need for (improving) our services and carefully handle the information we have collected about you and your use of our services.

From whom we receive your data

In order to provide you with a good service, we collect data from you. You give us some of this information directly, such as when you create a Milk Gems account (your online account). You provide other data indirectly by using the Services, such as browsing data or when you place an order. We also collect data from third parties, for example whether your payment was successful.

Data we process, what we use it for and retention periods

  • Data for processing your order. If you order something, we need certain information from you to be able to deliver your order and to keep you informed about your order. This information is also required for any returns or repairs. For this we collect your names, e-mail address, delivery address(es), payment details and your telephone number. By law, we must keep the data related to your order for 7 years.
  • Data in your account. We store the following information in your personal account: your name, (delivery and residential/establishment) address(es), telephone number, e-mail address, date of birth, payment details, gift vouchers and gift cards. In your account we also store your order history including chosen delivery options. In addition, we store the interests you have specified in your account, namely your wish list, any connected apps and your e-mail and personalization preferences. We store the data in your account as long as you are an active customer with us. If you have not logged in with us for 7 years, we will delete your data.
  • Information about your contact with us. You can e-mail and sometimes call us, whatsapp or chat or send a message via social media, such as Facebook and Instagram. We use the data stored in your account to contact you in response to your question or complaint to us. We can help you faster next time by saving your data. We therefore keep the notes about customer contact with us as long as you are an active customer with us. When you send us a (private) message via Instagram or Facebook, the messages are stored by us for a maximum of 6 months, or shorter if you delete the message yourself earlier.
  • Data for an optimal shopping experience. To ensure that our website or internet services, such as your online account, work properly and that you can shop optimally, we collect your IP address, information about your internet browser, any language settings and information about the settings when you visit our website(s). of the operating system of the computer or mobile device with which you visit us. We also ensure that our website(s) are as relevant as possible by tailoring our store to your personal preferences. To do this, we collect your search, click and purchase behavior on our website(s). We use this data to map generic customer patterns, so that we can use them at an individual level. We keep this data as long as you are an active customer with us. If you have not logged in with us for 7 years, we will delete your data.
  • Data for Marketing . When we have offers, special promotions and news that we want to share with you, we are happy to share them via email. If you have an account with us and have placed one or more orders, we will email suggestions, information about our articles and services based on your purchases and review requests, unless you have indicated that you do not want this. If you give us permission to do so, we can also email you other information such as general promotions or personal recommendations and information. These personal recommendations are based on your purchases and visit history from a maximum of 2 years ago in order to make the content of such messages more interesting for you.
  • Personalized advertisements. We and our advertising network may show you advertisements on our website and other websites. This is done on the basis of your previous visits to our websites and the websites of third parties. Your surfing, searching and purchasing behavior is collected on the basis of cookie techniques, your IP address and the advertising number that is linked to the device you are surfing with. We only do this if you have given permission to place cookies. Cookies have a limited retention period and that period differs per cookie.
  • Data from customer surveys and analytics. We are constantly working to improve our services and to make them even more in line with what customers want. That is why we can use your data to invite you for a no-obligation customer or market survey. We can also have these investigations carried out by third parties. In this way you help our store to become even better. Participation in a customer or market research is completely voluntary. You decide whether you want to participate in the research. How long your data linked to the results of the customer or market research is kept varies per research. We will delete all data that can be traced back to you as soon as the investigation has been definitively completed.
  • Data for reviews. When you write a review, you choose whether your personal details or your name are visible to other visitors. You can also use an alias. You can also indicate whether we may contact you about your review. Because reviews are valuable to customers for a long time, we keep a review until you ask us to remove the review or until the review is removed by us under the review conditions.
  • Data to prevent fraud. We use personal data (including IP addresses and search, surfing and purchasing behavior) to investigate, prevent and counter unauthorized access and fraud. We may also use the services of external service providers for this purpose.
  • Social media. If you use social media such as Instagram, you can share articles that you like, find useful or useful with your friends on your social media account. We do not get access to your social media account. We recommend that you carefully read the privacy policy of the social media parties where you have an account, so that you know how your data is used and how you can adjust your settings.

Who we share your data with

We use external service providers to help with various things, such as shipping your order, handling payments from your invoice, supporting our digital services such as hosting and maintaining our website(s), supporting email services to send you answering questions, processing the administration and supporting our advertising and marketing campaigns. Sometimes they also need personal data for this. We only share the data that is necessary for the assignment that the external service provider carries out for us. We conclude agreements with all external service providers in which we agree what they may do with the data. We also sometimes have to pass on personal data to the government. This may, for example, be for the performance of their duties, such as the Tax and Customs Administration. The police or judiciary may also need certain data in the event of fraud or abuse. Finally, certain supervisory authorities may gain access to personal data in the context of an investigation.


Milk Gems takes appropriate technical and organizational measures to protect your personal data against destruction (accidental or unlawful), loss, misuse, falsification, unauthorized access or distribution or any other form of unlawful processing of your personal data. The measures are aimed at preventing unnecessary collection and further processing of personal data. In doing so, Milk Gems weighs up the risks, the technical possibilities and the implementation costs. We store your data within the European Economic Area (“EEA”). However, certain data that we collect may be transferred to or stored at a destination outside the EEA, for example because one of our third-party service providers is based there. When this is the case, we ensure that this is done in a safe and lawful manner.

Control over the processing of your data

You have the right to an understandable and transparent explanation of how we handle your personal data and what rights you can exercise in that regard. In this privacy statement we have therefore explained in detail which data we collect from you and how we handle your data.

You have the right to inspect the data we process about you. You can therefore request a written overview of the processed personal data. If you believe that the data or the way in which it was collected or processed is incorrect, you can request that the data be deleted or rectified. You can also request us to limit the processing of your personal data. This means that we only store your data and no longer carry out any other processing.

If you have given permission for the processing of personal data, you can withdraw it at any time. You have the right to receive data that you have provided to us in the context of the agreement(s) you have concluded with us in a machine-readable format, so that you can store this data in a database of you or of a third party. other party. This concerns your name, address and residence details and order history.

If you believe that we are not processing your personal data lawfully, you can contact the Dutch Data Protection Authority, PO Box 93374, 2509 AJ The Hague.

Site Terms


The site terms and conditions apply to the Milk Gems website, the associated trade names of Mother Milk Jewelery and Mother Milk Jewelery and the associated internet services (for example your online account).

The website and the internet services have been compiled with the greatest possible care. Nevertheless, the information on the website or internet services may contain inaccuracies, incompleteness or typing errors. We cannot therefore guarantee the correctness, completeness and up-to-dateness of the information shown. Nor can we guarantee that the website will function without errors. No rights can be derived from the information as shown on this site. We accept no liability for any damage resulting from the use of this website or internet services. Our privacy statement applies to the website or internet services. By using the website or internet services, you (as a user) accept these terms of use.


All rights, including all intellectual property rights to all content information and images on the website remain at all times reserved to Milk Gems or its licensors. No part of this website may be reproduced or used without prior written permission from Milk Gems, other than downloading and viewing on a single computer and/or printing a single hard copy for personal, non-commercial use. Milk Gems reserves the right to change these provisions at any time.


We use cookies to guarantee the user-friendliness of our website and internet services (for example your online account). A cookie is a simple, small data file that is sent along with the pages of our website and stored on the hard drive of your computer, smartphone or tablet. This way we automatically recognize you when you visit our website again. You can refuse the use of cookies by selecting the appropriate settings in your browser.

Necessary cookies

Functional, statistics and analysis cookies
With these cookies we improve our website and our internet services. We need you for this. These analytical cookies help us to see what works and what doesn't. We use this information to decide which parts of the website we can develop further and which parts should be discontinued. We can also facilitate easy login, keep track of which pages you visit and keep track of your data when you put products in your shopping cart.

Relevant cookies

Make optimal use of the website and make it more personal
We use these cookies for marketing purposes. This way we find out what you really like, what your preferences are so that we do not approach you unnecessarily and to tailor actions to your visiting behavior. Think of showing offers or interesting developments via partner sites and on social media. With your permission, we or our advertisers place a cookie on your equipment that registers when you visit a website from our network. This allows us to see that in addition to our website, you have also visited the relevant website(s) from our network.